# How Should EdTech Companies Treat Instructional Coaches? - Link: https://teachercast.net/captivate-podcast/attc-ep215-how-should-edtech-companies-treat-instructional-coaches/ - Published: 2022-09-12T05:00:00-04:00 - Author: Jeff Bradbury Welcome to “Ask the Tech Coach,” a podcast for Instructional Coaches and Technology Integration Specialists. In this episode of “[Ask the Tech Coach](https://www.teachercast.net/episodes/ask-the-tech-coach/),” Jeff and Susan discus the various ways that an Educational Technology Brand should be supporting Instructional Coaches so that they can be successful in implementing that tool or application in the classroom. If you would like to be a part of future podcasts and share your thoughts, [please contact the podcast](https://www.teachercast.net/podcastguestform). We would love to have you join the show. ## Question of the Week Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. This week’s question is: **_How can a Tech Company best support Instructional Coaches?_** ## Weekly Topic * How can Educational Brands best support Instructional Coaches to have their products and applications be properly used in the classroom? ## How can EdTech Brands Support Instructional Coaches? * Understand what a Coach is and the role they play in the school district - They aren’t teachers … but they are - They aren’t administrators … but they are - They aren’t decision makers … but they are - They don’t control money … but they do - They don’t teach students … but they do * Speak to Coaches using teacher language … not corporate language - It’s an app or a website … it’s not a “solution” - Help us understand what the product is going to do and how it is going to save a teacher time. - Relationships between vendors and coaches – “Trust, but verify. Relationships with vendor partners and customers are grounded in Performance and Trust, but verifying what you have been told is always an important aspect of purchases and support.” — Keith Frank, Proven Learning EdTech Sales – Kentucky * Provide resources for the coach to share with their teachers so that they don’t have to feel like they need to make their own tutorials. * Be active on Social Media * Trials and Demos are a great way to help the coach get a feel for the product and how it would help a teacher’s productivity.   ## Join the TeacherCast Instructional Coaches Network! * Are you a Tech Coach or looking to become one this year? * Are you searching for support in your position? The TeacherCast Tech Coaches Network, is a dynamic Professional Learning Network designed specifically for Tech Coaches and designed to provide weekly support for all Instructional Coaches. * 3 Distinct Professional Learning Networks designed to help you grow for network other Coaches and Digital Learning Leaders * Free Downloadable Templates and Coaching Resources that can be used in your district… tomorrow! * Direct access to Jeff Bradbury and all of​f his “offline” content that he creates during the school year. * Exclusive TeacherCast and “Ask the Tech Coach” podcast episodes directly relating to the questions that YOU ASK in our PLN groups. * Weekly email check-ins to stay connected and discuss your Instructional Coaching program! * Monthly invitations to TeacherCast Instructional Coaching Meetings and Webinars * … and more!   ## Contact the Podcast! * [TeacherCast.net/VoiceMail](http://www.teachercast.net/VoiceMail) * Twitter: [@AskTheTechCoach](http://twitter.com/askthetechcoach) * Email: [feedback@teachercast.net](https://teachercast.net/captivate-podcast/attc-ep215-how-should-edtech-companies-treat-instructional-coaches/feedback@teachercast.net) ## Subscribe to “Ask the Tech Coach” * [Apple Podcasts](https://podcasts.apple.com/us/podcast/ask-tech-coach-podcast-for-instructional-technology/id1067586243) * [Spotify](https://open.spotify.com/show/3X8JwTCC5eeWUff8FHFeKR) * [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYXNrdGhldGVjaGNvYWNoLw) * [Amazon Music](https://music.amazon.com/podcasts/dd92d8f6-fb5c-401b-9267-214dc5274709/ASK-THE-TECH-COACH) ## Follow our Podcast on Social Media * The TeacherCast Educational Broadcasting Network | [@TeacherCast](http://www.twitter.com/teachercast) * Ask the Tech Coach Podcast | [@AsktheTechCoach](http://www.twitter.com/askthetechcoach) ## Follow our Hosts * Jeff Bradbury | [@JeffBradbury](http://www.twitter.com/jeffbradbury) * Susan Vincentz | [@](https://twitter.com/sv314dws)[sv314dws](https://twitter.com/sv314dws) ## Join our PLN Are you enjoying the TeacherCast Network, please share your thoughts with the world by [commenting on iTunes](https://itunes.apple.com/us/podcast/ask-the-tech-coach-the-teachercast-educational-network/id1067586243?mt=2) today? I enjoy reading and sharing your comments on the podcast each week. ## The Teach Better Podcast Network The Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom. [Check out the recent episodes, subscribe, and learn more about the variety of shows!](https://www.teachbetter.com/podcasts/) ## Let’s Work Together * Host: Jeff Bradbury @TeacherCast | @JeffBradbury * Email: [info@teachercast.net](https://teachercast.net/captivate-podcast/attc-ep215-how-should-edtech-companies-treat-instructional-coaches/info@teachercast.net) * Voice Mail: [http://www.TeacherCast.net/voicemail](http://www.teachercast.net/voicemail) * YouTube: [http://www.TeacherCast.net/YouTube](http://www.TeacherCast.net/YouTube) * iTunes: [http://www.TeacherCast.net/iTunes](http://www.TeacherCast.net/iTunes) ## Check Out Additional TeacherCast Programming * TeacherCast Podcast ([http://www.teachercast.net/tcp](http://www.teachercast.net/tcp)) * Educational Podcasting Today ([http://www.educationalpodcasting.today](http://www.educationalpodcasting.today/)) * The Jeff Bradbury Show ([http://www.BuildYourEDUBrand.com](http://www.BuildYourEDUBrand.com)) ## Need a Presenter? * Jeff Bradbury [(@TeacherCast)](http://www.teachercast.net/twitter) is available as a [Keynote Speaker, Presenter](http://jeffreybradbury.com/), or to Broadcast your conference LIVE!