# 5 Rules of Personal and Professional Branding for Educational Content Creators

- Link: https://teachercast.net/captivate-podcast/ep2-5-rules-of-personal-and-professional-branding/
- Published: 2020-01-08T05:00:00-05:00
- Author: Jeff Bradbury

Are you looking to grow your platform but not sure where to start?

In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules
of Personal and Professional Branding.

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## 5 Rules of Personal and Professional Branding

### Be Hyper Focused

When you are trying to create something that you want people to remember you for,
you must stay hyper-focused. This will help you not only stay on brand but keep 
you focused on hitting your target avatar.

If you create content in multiple content streams it gets messy and tends to confuse
your audience who will eventually grow to expect a certain type of content from 
you each week.

For example, if you are used to writing long-form content then it’s best to keep
that format. Suddenly switching to short-form content might turn off some of your
long-time supporters.

### Be Authentic

One of the biggest lessons that anyone can learn early on in their brands is the
ability to become vulnerable and authentic with their audience. It is extremely 
difficult to gain a subscriber, attract a podcast listener, or entice a company 
to work with you. On the other hand, it’s very easy to

### Have a Story

Audiences connect to people, not to content. If you create a great blog post or 
write a good book, you may get several people checking it out, but once they get
what they need, they will eventually bounce and might never come back. However, 
if you can find a way to tell your story through your content your audience will
be able to connect not with just what they are trying to consume, but with YOU the
content creator.

### Be Consistent

Being consistent means being consistent everywhere. When you go through the process
of creating a brand you take the time to think about your logo, brand colors, fonts,
styles, and tone of your product. (and so much more) Consistency is the one thing
that makes people remember you.

Think about your favorite soft drink company. What makes them stand out from the
pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way
the product looks, or the packaging they use, or the colors and style of their logos.

Consistency is super important when creating your brand kit as well as any content
that you produce.

### Live Your Brand

Have you ever seen a speaker get up and do a big presentation and then get off the
stage and do a complete 180 when you meet them?

If you are hyper-focused on what you are doing, being consistent and authentic about
your story then you are on the fast track to living your brand.

Your audience wants to route for you. They want to see you succeed. They want to
know what you are going to be posting next because they want to get to know YOU.