# The Importance of Live Streaming when Building Your EDU Brand

- Link: https://teachercast.net/captivate-podcast/jbs-ep23-ross-brand-video-streaming/
- Published: 2020-07-17T09:00:00-04:00
- Author: Jeff Bradbury

In this episode, Live Streaming Guru Ross Brand shares his secrets for Building 
HIS EDU Brand through Live Streaming Video.

If you are a new listener to TeacherCast, we would love to hear from you. Please
visit our [Contact Page](http://teachercast.net/contact) and let us know how we 
can help you today.

## 5 Ways to Build Your EDU Brand Through LiveStreaming

 1. Real-time interaction with customers and fans
 2. Behind-the-scenes content
 3. Access
 4. Guest interviews 
 5. Promoting/Repurposing on Social 

## Follow our Podcast and Subscribe

 * [View All Episodes](https://www.teachercast.net/episodes/teachercast-podcast/)
 * [Apple Podcasts](https://podcasts.apple.com/us/podcast/teachercast-educational-network/id519685828)

## Follow our Host

 * Jeff Bradbury | [@JeffBradbury](http://www.twitter.com/jeffbradbury)
 * TeacherCast | [@TeacherCast](http://www.twitter.com/teachercast)

## About our Guest: Ross Brand

Ross Brand is an NYC-based live streamer who has served in many capacities such 
as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al 
Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple
Facebook Live Video and LinkedIn Live developers and broadcast solutions, including
StreamYard, BeLive and LiveU. 

Ross was selected one of 5 Live Video Experts to Follow by Switcher Studio, the 
Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a 
Top 25 Video Marketing Influencer by Onalytica. He co-founded the NYC Video Mastermind
and co-hosts the monthly NYC Video Creator Meetup. 

Ross’ background includes a Master’s degree in Human Resources from New York University
and 12-years of on-air experience in radio, including covering professional and 
major college sports as an anchor, reporter and show host. He was featured in Psychology
Today for developing an approach to social media branding that is well-suited for
introverts and quoted in Forbes on how nonprofits can benefit from podcasting. Ross
is a guest lecturer on social media and live video topics at NYU.

### **Links of Interest**

 * [Facebook.com/LivestreamUniverse](http://Facebook.com/LivestreamUniverse)
 * [Twitter.com/iRossBrand](http://Twitter.com/iRossBrand)
 * [Instagram.com/RossBrand1](http://Instagram.com/RossBrand1)
 * [LinkedIn.com/in/RossBrand](http://LinkedIn.com/in/RossBrand)
 * [Pinterest.com/RossBrand](http://Pinterest.com/RossBrand)
 * [YouTube.com/LivestreamUniverse](http://Pinterest.com/RossBrand)

## Explore these Resources

In this episode, we mentioned the following resources:

 * StreamYard: LivestreamUniverse.com/StreamYard
 * Five Dollar Fridays: LivestreamUniverse.com/Five
 * StreamYard Connect: Facebook.com/StreamYardApp

## Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world
by [commenting on Apple Podcasts](https://podcasts.apple.com/us/podcast/teachercast-podcast-teachercast-educational-network/id546631310)
today? I enjoy reading and sharing your comments on the podcast each week.

## Let’s Work Together

 * Host: **Jeff Bradbury **[**@TeacherCast**](http://www.twitter.com/teachercast)**
   | **[**@JeffBradbury**](http://twitter.com/jeffbradbury)
 * Email: [**info@teachercast.net**](https://teachercast.net/captivate-podcast/jbs-ep23-ross-brand-video-streaming/info@teachercast.net)
 * Voice Mail: [**http://www.TeacherCast.net/voicemail**](http://www.teachercast.net/voicemail)
 * YouTube: [**http://www.TeacherCast.net/YouTube**](http://www.teachercast.net/YouTube)
 * iTunes: [**http://www.TeacherCast.net/iTunes**](http://www.teachercast.net/iTunes)

## Check Out More TeacherCast Programming

 * TeacherCast Podcast ([http://www.teachercast.net/tcp](https://www.teachercast.net/episodes/teachercast-podcast/))
 * Educational Podcasting Today ([http://www.educationalpodcasting.today](http://www.educationalpodcasting.today/))
 * Ask The Tech Coach ([http://www.AskTheTechCoach.com](http://www.askthetechcoach.com/))
 * EdTech in the Classroom ([http://www.edtechintheclassroom.com](https://www.teachercast.net/episodes/edtech-in-the-classroom/))

## Need a Presenter?

 * **Jeff Bradbury** [**(@TeacherCast)**](http://www.teachercast.net/twitter) is
   available as a [**Keynote Speaker, Presenter**](http://jeffreybradbury.com/),
   or to **Broadcast** your conference LIVE!