# Sasha Strauss: Building Strategic Brands

- Link: https://teachercast.net/captivate-podcast/jbs-ep47-sasha-strauss/
- Published: 2024-05-08T05:00:00-04:00
- Author: Jeff Bradbury

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes brand strategisst
Sasha Strauss, on the podcast to discuss marketing, branding, and how you can best
communicate your value.

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## **About our Guest: Sasha Strauss**

Professor Sasha Strauss is a distinguished brand strategist with 25 years of experience,
having worked with leading corporations, philanthropies, faiths, and academic institutions.
His approach to brand communication and leadership led him to establish Innovation
Protocol, an awarded brand strategy consultancy based in LA known for its impactful
work with clients such as Nestlé, Notre Dame University, PayPal, LEGO, Google, Disney,
The Catholic Church, and Korn Ferry since 2006. Strauss not only runs Innovation
Protocol as its CEO but also imparts his expertise as a professor for 18 years, 
concurrently teaching brand strategy at prestigious institutions such as UCLA, USC,
and UCI business schools. His academic coursework is directly linked to his 5-star
keynote speeches delivered at major conferences around the world. Beyond his professional
achievements, Strauss’s personal journey is marked by unique experiences such as
being UC Irvine’s mascot, Peter the Anteater, for three years as an undergraduate,
being raised in a military family as the son of a Navy SEAL Doctor, and recently
recovering from emergency brain surgery. He’s a father, founder, and fountainhead
that drives organizations and leaders to excel through strategic branding.

### Links of Interest

 * Personal Website: [https://sashastrauss.com/](https://sashastrauss.com/)
 * Company Website: [https://www.innovationprotocol.com](https://www.innovationprotocol.com)
 * Linkedin: **[linkedin.com/in/sashastrauss](https://www.linkedin.com/in/sashastrauss)**
 * YouTube: [https://www.youtube.com/watch?v=HEQxiykY4G8&t=41s](https://www.youtube.com/watch?v=HEQxiykY4G8&t=41s)