# Email Marketing -vs- Weekly Newsletters: What’s the Difference?

- Link: https://teachercast.net/captivate-podcast/jbs-ep7-email-marketing-vs-weekly-newsletters-whats-the-difference/
- Published: 2020-02-05T05:00:00-05:00
- Author: Jeff Bradbury

Are you looking to build and grow an email list to support your website, podcast,
or consulting? If so you might have heard words such as Email Newsletters and Email
Marketing and wondered what the differences are. Am I right?

In this episode of the Jeff Bradbury Show, we will take a look at the concepts of
Email Marketing and Newsletters and showcase why you might want to create a dynamic
strategy that involves not only weekly updates to your subscribers but a sequential
series of premade emails that have a singular focus.

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## Reflections From Our Previous Episode

 * Episode 5: [What does your Social Media Profile Say About You?](https://www.teachercast.net/captivate-podcast/jbs-ep5-social-media-profiles/)
 * Episode 6: [How To Build Your EDU Brand Through LinkedIn](https://www.teachercast.net/captivate-podcast/jbs-ep6-linkedin-karen-yankovich/)

## Join the new Facebook Group for Educational Content Creators!

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## How To Create A Winning Email Marketing Campaign

### Philosophy Behind Email Marketing

 * One goal … to get your reader to do something (make a purchase)
 * Speak with a personal voice
 * Speak to one person not “hey guys”
 * Have a reason for sending emails to your users
 * Provide value in your emails
 * Build your relationships

### How often should emails be sent?

 * Newsletters:Daily / Weekly / Every Other Week
 * Email MarketingWhen someone requests the information

### The Three “‘P’s” Of Email Marketing

#### Personal

 * Address emails (and their subject lines) to an individual
 * Only give your users what they want to receive

#### Problem Solving

 * Know your user and know what they want … then help them find the answers

#### Partnerships

 * Use Email Marketing to form relationships and partnerships that will ultimately
   draw subscribers into paying customers.

## Apps That Help Build Your Email Newsletters

 * [ConvertKit](http://www.teachercast.net/Convertkit)
 * [OptinMonster](https://optinmonster.com/)

## TeacherCast Tips For Building Up Your Email List

 1.  Create eye catching forms on your website
 2.  Have a free give away (opt-in)
 3.  Don’t be spammy with your audience or they will unsubscribe
 4.  Be personal … not corporate
 5.  Provide value to your users
 6.  Differentiate your opt-ins
 7.  Segment, Segment, Segment
 8.  Automate, Automate, Automate
 9.  Don’t get discouraged
 10. Stop looking your numbers!

## Join Our Facebook Community!

Are you an educational content creator looking to learn more about how to build 
your platform and grow your audience? [Join our new Facebook Community](https://www.facebook.com/groups/buildyouredubrand)
to learn and share with other like-minded educators all searching for the best ways
to Build THEIR EDU Brands.

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## Explore these Resources

In this episode, we mentioned the following resources:

 * [The Difference Between Email Marketing and Email Newsletters](https://sendgrid.com/blog/the-difference-between-email-marketing-and-email-newsletters/)
 * [The Email Newsletter – What is the Difference Between Newsletters and Email Marketing](https://www.remarkety.com/difference-between-newsletters-and-email-marketing)
 * [The Difference Between Email Marketing and a Newsletter](https://www.linkedin.com/pulse/difference-between-email-marketing-newsletter-lori-kennedy-rhn/)
 * [What’s the Difference Between Email Marketing and a Newsletter?](https://toughnickel.com/industries/Difference-Between-Email-Marketing-and-Newsletter)
 * [E-Mail vs. E-Newsletters: Is There a Difference?](https://www.clickz.com/e-mail-vs-e-newsletters-is-there-a-difference/79955/)
 * [19 Examples of Brilliant Email Marketing Campaigns](https://blog.hubspot.com/marketing/email-marketing-examples-list)

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